About four months ago I wrote a blog post detailing the reasons I thought there was no Uber in Buenos Aires, especially when they were launching in other, smaller South American cities.
That post generated some heated discussion in the comments from Argentine readers who took offense with some of my reasoning and pointed out what they thought were flaws in my logic. I disagreed.
Fast forward to last week… Uber posted a job listing for a General Manager of Buenos Aires (see below). It was starting to look like I might have to eat my words.
Luckily for my logic, while there is a job post, there is no definitive word on if or when Uber will actually launch here. Also, since I first posted, we have seen the (slow) addition of 4G networks as well as continued smartphone adoption. And to further backup one of my points, it has been reported that the four major taxi companies and union leaders are already meeting to plan their strategy to block Uber from entering the country.
So, was I right or wrong? At this point, only time will tell… And just for the record, I’m rooting for Uber.
Here’s the full text of their job posting:
The City General Manager at Uber is by far the most demanding position Uber has to offer; it requires such a degree of talent, guts and leadership that the right person is difficult to find. As the leader of Uber in each city, the GM is responsible for the development and growth of our business in Buenos Aires.
The core of Uber is in the city team, led by a General Manager. They make the magic that is Uber, a reality. It’s a big deal and the qualities and capabilities required of an Uber GM mean you are an incredibly intelligent, talented and highly sought-after professional. Sound like you?
WHAT YOU NEED:
This is first and foremost a role for a strong marketer, focusing on reaching new users and extending the Uber brand to the masses. But as the city lead, you’ll also be responsible for operational excellence and maintaining ‘Uber’ quality throughout the rider’s experience. Rider and Partner support, local marketing, supply chain management, service quality management, social media, PR — all of these sit under the GM. Continual improvement and a quality focus are the name of the game. We believe in solving local problems with local solutions, so understanding your market and delivering custom messages is important. This is where creativity meets analytics head on.
And it’s the cross of the analytical with the creative that makes the Uber GM an incredibly difficult job to fill. If you’re potentially one of the truly rare, gifted Uber GMs, we want to hear from you! Make sure to include an English version of your resume to be considered!
WHAT YOU’LL DO:
- Initiate creative local marketing strategies and user growth campaigns
- Manage deployment and quality of supply chain (i.e. Uber’s driver partners)
- Represent Uber at local events and with local PR
- Manage local regulatory concerns and local politics
- Communicate product/process needs to HQ, work with product/engineering to deliver on them
- Help scale our other cities through developing and sharing best practices
- Continue to grow REVENUES and RIDERSHIP!!!
WHAT YOU NEED TO KNOW/HAVE:
- 6+ years of marketing or operations management experience (not quite there? Apply for Community Manager or Operations & Logistics Manager instead!)
- Data-driven decision mentality and sound business judgment through strong analytical thinking
- Creative solutions driven mindset, with a *get shit done* attitude
- Relevant experience in consumer service marketing is helpful
- Stellar networking skills and the ability to make smart partnerships happen
- Entrepreneurial DNA and fear tolerance of a honey-badger
- Employees are showered with Uber credits each month.
- Ground floor opportunity with the team; shape the strategic direction of the company.
- The rare opportunity to change the world such that everyone around you is using the product you built. We’re not just another social web app, we’re moving real people and assets and reinventing transportation and logistics globally.
- Sharp, motivated co-workers in a fun office environment.
- Monthly gym reimbursement.
Full-time salary negotiable based on experience, and equity compensation plan.